Starting a new eco business from scratch, at a time when on-line shopping was far less sophisticated, and far fewer people had broadband was challenging. "The first three years were a difficult learning curve," remembers Julian. "We have had to co-ordinate nearly 200 suppliers, and provide the customer with a seamless service, and at the same time express our positive message about sustainability through our catalogue and website. This took years to fine tune, but we now believe this is really working well." 

They work with renowned environmental expert Edwin Datchefski, who has been consulting on product design and sustainability for fifteen years. Edwin independently assesses all products against their carefully considered criteria: Eco, Organic, Fair and Sustainable Trade, Natural Living and Well Being. They are the UK's leading non-food ecological retailer and are proud to be the official catalogue for Friends of the Earth, Greenpeace, Trees for Life, Out of This World, The Vegetarian Society, Compassion in World Farming and the World Society for the protection of animals. 

To find out more visit www.naturalcollection.com or visit our Green & Organic Products' section for more inspiring eco friendly companies.